John Latimer

As managing partner and founder of Capitol Advocacy, John Latimer is recognized year after year as one of Sacramento’s most influential lobbyists. Known for his strength in strategic planning and coordinating lobbying campaigns, John’s ability to shape and deliver messaging in a clear and convincing manner gets results for clients. This talent has allowed John to build Capitol Advocacy into one of the most successful lobbying firms in Sacramento.

John co-leads two of Capitol Advocacy’s practice areas; Energy and Climate Change as well as Business and Employer Representation. John is also actively engaged with the full team of ten lobbyists and two legislative analysts as they help clients participate in the most important marketplace in the Country while navigating the nation’s most complex and politicized legislative and regulatory environment.

John began his career working for the California State Legislature, spending time working for Democrats in both the Senate and the Assembly, rising to the positions of Chief of Staff and Chief Consultant. During the first decade of his career, John also helped guide multiple campaigns for the Assembly Democrats. In 1998, John decided to return home and run for a Northern California State Assembly seat, narrowly losing in the Democratic primary by just a few hundred votes. Although this signaled the closing of one chapter working within the State Legislature for John, it was a catalyst for his lobbying career and the creation of Capitol Advocacy.

Twenty-five years later, Capitol Advocacy is one of the largest and most successful lobbying firms in Sacramento. During that time, John has been a power player in some of California’s thorniest legislative fights including energy and environmental issues, internet gaming, alcohol regulation, soft drink tax and labeling issues, and water policy. Consistently ranked as one of Capitol Weekly’s “Top 100”, a list of California’s top political players, John has successfully sheparded clients through term limits, budget deficits, and new administrations.

John’s network of relationships stretch beyond California’s political landscape and reach across the United States. John’s connections to Fortune 500 company executives, elected officials, particularly in Congress, and government officials across the United States is an asset for all of the firm’s clients.

John received a Bachelor of Arts degree in Government and a Master’s in Public Policy and Administration from California State University, Sacramento. He lives in Sacramento with his wife Kelly and the two are proud parents to three daughters.

Chad Mayes

Chad Mayes is a partner at Capitol Advocacy, where he co-leads the Climate Change and Energy practice area. His expertise in this field is fueled by a fervent commitment to advancing innovative and sustainable solutions, skillfully navigating the complex landscape of modern environmental challenges. Additionally, Chad plays a significant role in the Healthcare Practice and contributes to the Technology, Privacy and Artificial Intelligence, as well as the Business and Employer Representation practice areas. His broad spectrum of advice to clients is rooted in extensive experience at the crossroads of public policy and industry sectors, where he consistently delivers strategic insights and actionable solutions.

Mayes began his career as a financial advisor and small business owner. He then served as Mayor and Council Member at the Town of Yucca Valley, and as a board member of the San Bernardino Associated Governments and the League of California Cities. He later served as Chief of Staff to the Chair of the San Bernardino County Board of Supervisors.

In 2014, he was elected to the California State Assembly, representing the 42nd District in the Inland Empire. He quickly established himself as a dynamic and effective leader, earning the respect and trust of his peers and was elected Assembly Republican Leader after only 10 months in office. In 2019, he dropped his Republican party affiliation and was successful in running for re-election as an Independent in 2020.

Throughout his time in the Assembly, Mayes was known for his ability to identify pragmatic policy solutions that improved the lives of Californians and helped the state maintain its position as a global leader in the 21st century. He traveled extensively throughout the state, engaging with a wide range of stakeholders, groups, and businesses to better understand issues and build support for key policies. He was particularly successful in his district, earning high marks as a consensus builder and getting things done for his constituents.

On statewide issues, Mayes played a key role in crafting and passing some of California’s most significant policy reforms, including California’s landmark Cap and Trade Law, the SB 901 Commission that reformed wildfire response and mitigation efforts, and the bill that created the California Wildfire Fund, which protected ratepayers, held utility executives accountable, and helped victims regain their lives.

Mayes also co-founded New Way California along with former Governor Arnold Schwarzenegger, an organization dedicated to putting people above political parties and improving the lives of all Californians.

Throughout his time in the assembly, Mayes served on several committees, including the Assembly Health Committee and Insurance Committees, the Utilities and Energy and Governmental Organization committees. Mayes was appointed by then-Speaker Toni Atkins to serve on the Little Hoover Commission. Mayes was an original founder and co-chair of the bipartisan Problem Solvers Caucus.

Mayes is a graduate of Liberty University and currently resides in Rancho Mirage with his wife, Dr. Andis Almasi Mayes and daughter, Mila.

Lindsay Gullahorn

Lindsay Gullahorn brings over 15 years of political, legislative and policy experience to the firm as a lobbyist at Capitol Advocacy, where she is deeply involved in the firm’s Healthcare and Financial Services and Insurance practice areas. Her expertise and advocacy, both at the legislative and regulatory levels, provide clients with demonstrated results and a comprehensive perspective on a variety of complex issues.

Lindsay has successfully advocated for clients on intricate matters in the healthcare space, including Medi-Cal benefit expansions, provider licensing and scope of practice, and policies impacting pharmacists and pharmacy operations. Lindsay also has provided clients with consistent results on complex proposals related to financial services, climate change and natural resources, and other issues impacting the business community.

Lindsay’s longevity has proven invaluable for each client. She brings a deep understanding and historical background of policy issues pertinent to them. Her knowledge and experience provide clients with ongoing updates and analysis on their key priorities and the politics that impact them.  She also has a breadth of regulatory experience, which has given her the skills to navigate California’s labyrinth of administrative boards, bureaus and agencies and achieve favorable outcomes on behalf of the firm’s clients.

In addition to her advocacy work, Lindsay pays close attention to all proposed legislation for the firm’s clients. She is a regular guest-speaker for post-graduate courses, teaching students about the legislative process and advocacy. She also has expertise in crafting position letters, analyzing budget proposals, testifying at legislative and regulatory hearings, and providing an in-depth review to clients after each legislative deadline.

Along with her extensive policy and advocacy work, Lindsay develops individualized political contribution plans for each of the firm’s clients. Her understanding of California’s complicated political environment, and knowledge of the ever-changing leadership dynamics offers clients an unmatched insider perspective. Lindsay regularly provides clients with political updates, which have been published by global organizations and state associations.

Lindsay completed her Bachelor of Arts in Government at California State University, Sacramento in 2005. An avid runner, she lives in Fair Oaks with her son, Charlie, and daughter, Jackie.

Jennifer Roe

Jennifer Roe joined Capitol Advocacy in 2015, bringing nearly a decade of policy and communications expertise to the firm. As one of the firm’s lobbyists, Jennifer’s knowledge of the process, her background on policy issues and her strategic communications skills prove invaluable for the firm’s clients.

Jennifer co-leads the firm’s Procurement practice and advocates on behalf of clients within the Healthcare, Climate Change and Energy and Business and Employer Representation practice areas. She has successfully advocated on behalf of clients both in the Legislature and within the Executive Branch. She helps clients navigate the legislative and regulatory processes and provides strategic counsel to communicate their messages effectively. Her relational advocacy approach proves successful for the firm’s clients as she has navigated difficult issues such as police reform, healthcare transparency, and climate change policy.

Understanding the policy objectives for each client, Jennifer’s analytical communication, research, and writing skills provide timely updates with relevant information about issues pertinent to them. Along with analyzing legislation, Jennifer reviews budget proposals, monitors oversight and informational hearings, drafts position letters, and keeps track of all regulatory matters of interest to clients. Jennifer also works with the firm to implement its marketing functions.

Prior to joining Capitol Advocacy, Jennifer worked for several members of the State Assembly, most recently as the Capitol Director for the Minority Caucus Chair and Vice-Chair of the Assembly Business & Professions Committee. She provided strategic counsel to the members and worked closely with caucus communications to develop and implement effective legislative strategies. Jennifer also developed members’ legislative priorities and worked on a variety of policy issues including health and human service budget issues, Proposition 65 reform, manufacturing incentives, workplace flexibility, public safety, and utilities. Her firsthand experience as legislative staff allowed her to build key relationships both in the Legislature and the Administration.

Originally from Sacramento, Jennifer graduated with a Bachelor of Science degree in Business Administration, with an accounting focus, from California State University, Chico. She enjoys mentoring young professionals through SheShares, a non-profit organization dedicated to connecting women in the Capitol community. She lives in Roseville with her husband Kyle and two daughters.