Jennifer Roe joined Capitol Advocacy in 2015, bringing nearly a decade of policy and communications expertise to the firm. As one of the firm’s lobbyists, Jennifer’s knowledge of the process, her background on policy issues and her strategic communications skills prove invaluable for the firm’s clients.
Jennifer co-leads the firm’s Procurement practice and advocates on behalf of clients within the Healthcare, Climate Change and Energy and Business and Employer Representation practice areas. She has successfully advocated on behalf of clients both in the Legislature and within the Executive Branch. She helps clients navigate the legislative and regulatory processes and provides strategic counsel to communicate their messages effectively. Her relational advocacy approach proves successful for the firm’s clients as she has navigated difficult issues such as police reform, healthcare transparency, and climate change policy.
Understanding the policy objectives for each client, Jennifer’s analytical communication, research, and writing skills provide timely updates with relevant information about issues pertinent to them. Along with analyzing legislation, Jennifer reviews budget proposals, monitors oversight and informational hearings, drafts position letters, and keeps track of all regulatory matters of interest to clients. Jennifer also works with the firm to implement its marketing functions.
Prior to joining Capitol Advocacy, Jennifer worked for several members of the State Assembly, most recently as the Capitol Director for the Minority Caucus Chair and Vice-Chair of the Assembly Business & Professions Committee. She provided strategic counsel to the members and worked closely with caucus communications to develop and implement effective legislative strategies. Jennifer also developed members’ legislative priorities and worked on a variety of policy issues including health and human service budget issues, Proposition 65 reform, manufacturing incentives, workplace flexibility, public safety, and utilities. Her firsthand experience as legislative staff allowed her to build key relationships both in the Legislature and the Administration.
Originally from Sacramento, Jennifer graduated with a Bachelor of Science degree in Business Administration, with an accounting focus, from California State University, Chico. She enjoys mentoring young professionals through SheShares, a non-profit organization dedicated to connecting women in the Capitol community. She lives in Roseville with her husband Kyle and two daughters.